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Phone Script with Cold Call Lead
Cold Call Script for Sellers
Introduction
“Hi [Lead’s Name], this is [Your Name] from [Your Realty Company]. How are you today? [Pause for response]
I’m reaching out because I noticed that you [might be considering selling your home, have a property that fits the market demand, or have been listed before]. I specialize in helping homeowners like you sell quickly and for the best price.”
Opening Question to Engage
“Are you currently considering selling your property, or have you thought about what the next steps could look like?” [Wait for response]
If YES – Interested in Selling:
“That’s great! Right now, we’re seeing [brief relevant market trend: ‘a strong demand for homes in your area,’ ‘great offers due to low inventory,’ etc.].
I’d love to learn more about your goals and help you maximize the value of your home. Could we schedule a quick visit to discuss what your property might sell for in today’s market?”
If NO – Not Interested Right Now:
“I completely understand. Many of my clients weren’t actively looking to sell when we first spoke but were surprised at how much they could get in today’s market. Would you be open to a free home valuation so you have a clear picture, even if it’s just for future planning?”
If UNSURE:
“That’s okay! Selling a home is a big decision. I’d be happy to provide some insights about your local market or help answer any questions you might have. Would you like me to send over some details or stop by for a quick, no-obligation consultation?”
Cold Call Script for Buyers
Introduction
“Hi [Lead’s Name], this is [Your Name] from [Your Realty Company]. How are you doing today? [Pause for response]
I’m reaching out because I specialize in helping buyers like you find their dream homes, whether you’re looking to move soon or just starting to explore the market.”
Opening Question to Engage
“Are you currently searching for a new home, or have you thought about what your ideal property might look like?” [Wait for response]
If YES – Actively Looking to Buy:
“That’s exciting! What’s most important to you in your search? [Pause for response, listen, and acknowledge.]
I have access to listings that may not even be on the market yet, and I’d love to help you find the perfect fit. Can we set up a time to go over your preferences and get you started on your search?”
If NO – Not Currently Looking:
“No problem at all! Many people I work with aren’t actively looking but like to stay informed about opportunities. Would you like me to send over some properties or market insights so you can see what’s out there if your plans change?”
If UNSURE:
“That’s okay! Even if you’re just exploring your options, I can help guide you through what’s out there based on your needs and budget. How about a quick call next week to discuss what you’re looking for in a future home?”
Universal Tips for Cold Calling Success:
- Stay Personable: Use a warm and conversational tone.
- Listen Actively: Pause and acknowledge their responses to show genuine interest.
- Provide Value: Offer a free valuation, market report, or off-market listings to pique interest.
- End with a Call-to-Action: Always close with an offer for the next step (e.g., scheduling a meeting, sending over information, or staying in touch).
Objection Handling
Objections and Objection Handling for Sellers
Objection 1: “I’m not ready to sell right now.”
Response:
“I completely understand. Selling a home is a big decision, and timing is everything. Many of my clients who weren’t ready initially found it helpful to get a free market analysis. That way, you’ll know what your home is worth and can plan for the future. Would that be helpful for you?”
Objection 2: “I’m already working with another agent.”
Response:
“That’s great! It’s always good to have support. Out of curiosity, do you feel confident they’re giving you the best strategy for maximizing your home’s value? If you’d ever like a second opinion or additional perspective, I’d be happy to provide a no-pressure consultation.”
Objection 3: “I don’t want to deal with the hassle of selling.”
Response:
“I hear you—selling can seem overwhelming. That’s why I handle all the details for my clients, from staging to marketing to negotiating with buyers. My goal is to make the process as seamless as possible for you. Would you be open to a conversation about how I can make it hassle-free?”
Objection 4: “The market isn’t right for selling right now.”
Response:
“That’s a common concern, but interestingly, we’re seeing [mention market trend, e.g., ‘low inventory driving higher prices,’ ‘buyers offering above asking in your area,’ etc.]. Would you like me to run some numbers to see if now might actually be a good time to sell your property?”
Objection 5: “I’m just not interested.”
Response:
“That’s completely fine—I want to respect your time. If it’s okay with you, I’d love to stay in touch and send you occasional updates about the market in your neighborhood. You can decide later if it’s something worth considering. How does that sound?”
Objections and Objection Handling for Buyers
Objection 1: “I’m not looking to buy right now.”
Response:
“Totally understandable. Many people I work with aren’t actively buying but appreciate staying updated on opportunities. Would it be helpful if I sent you market updates or off-market listings, just so you have them when the timing feels right?”
Objection 2: “I’m working with another agent.”
Response:
“That’s great to hear! If for any reason you’d like to explore additional options or need access to off-market listings that may not be available through your current agent, I’d be happy to assist.”
Objection 3: “I don’t think I can afford to buy right now.”
Response:
“I hear you. It’s a common concern, but many of my clients are surprised to learn about financing options or opportunities they didn’t know were available. Would it be helpful to connect you with a lender for a quick, no-obligation pre-approval to see what’s possible?”
Objection 4: “I’m just exploring my options.”
Response:
“That’s fantastic! Exploring is the best way to start. I’d love to help by sharing some listings or insights about neighborhoods that fit your interests. Would that be helpful as you continue exploring?”
Objection 5: “The market is too competitive right now.”
Response:
“You’re right—the market can be competitive, but that’s where having a strong strategy comes in. I specialize in helping my clients win offers, even in tough markets. Would you like to discuss how we can position you for success?”
Universal Tips for Overcoming Objections:
- Acknowledge Their Concern: Validate their feelings before offering a solution.
- Offer Value: Present a benefit that aligns with their needs or hesitations.
- Keep It Conversational: Avoid sounding pushy; maintain a helpful and collaborative tone.
- Follow Up Strategically: If they’re not ready now, offer to check back later or keep them informed.